SOCIAL MEDIA SHOULD BE ENGAGING.
Establishing a relationship is more important than increasing the number of fans or measuring the ROI. It’s about strengthening your online community, receiving feedback from those that matter most, and creating advocates for your brand. Authenticity matters. Whether you participate or not, conversations about your brand occur every day.
At The University of New Hampshire, I've developed many campaigns and strategies for student recruitment, fundraising, brand awareness, and more. My role enhances the university's image online, increases brand equity, promotes the university's mission, and helps build relationships with stakeholders.
I manage and administer Hootsuite Enterprise, a social media content management system, which enables university communicators across three campuses to help support the university's ever-expanding social media presence and provide better customer service.