SOCIAL MEDIA SHOULD BE ENGAGING.
Establishing and nurturing a relationship is more important than increasing the number of fans or measuring the ROI. Social media is about strengthening your online community, receiving feedback from those that matter most, and creating advocates for your brand. Authenticity matters. Whether you participate or not, conversations about your brand and business occur every day.
Do you need help creating a strategic digital marketing plan for your website, blog and social media accounts? Let me know.
Also, read my piece in Huffington Post about Dark Social.